Marketing

A service always represents an immaterial benefit and is therefore not tangible for the customer. This makes it all the more important for the service as a whole to be marketed and “dressed up”, at the right time and in line with the product. Particular attention needs to be paid to the individual combination of these factors. There is little worse than missing out on an innovation or incorrectly positioning a product.

The Business Comfort Hotel Corporation offers the following support services:

• Marketing concepts
• Revenue planning
• Sales control
• Active and passive selling
• Online distribution
• Branding
• Corporate identity
• Corporate design
• Weak-point analyses
• Seminars
• Training courses

Have we sparked your interest or identified your needs? We would be pleased to help!